Ruby Paulson. Content strategist for brands that give a damn about making the world less terrible.
I don't do corporate speak. I create communication that makes humans care.
Turn your "meh" messaging into "holy shit, this actually makes sense" communication that humans remember.
When everything's on fire, I'm the one with the fire extinguisher and a plan that doesn't involve panicking.
Transform your chaotic internal messaging into something employees actually read and act on.
Real results for real brands that wanted to be better.
Convinced skeptical meat lovers to trust a startup with their precious protein purchases. Built brand voice around trust and quality, organized community events, and created content that made people actually care about where their chicken came from.
Created unified style guides that turned inconsistent corporate rambling into coherent brand voices. Made Sealand feel approachable while keeping Maersk authoritative. Because apparently, even shipping containers need personality.
Employees were drowning in 5+ useless emails daily. I built a tiered communication system that sparked joy (and actually got read). Turned email chaos into zen garden productivity.
14+ years of turning corporate mumbling into actual human communication. I've worked with everyone from scrappy startups to global giants, and here's what I've learned: most brands are terrified of sounding like humans.
I specialize in working with inclusive, women-first organizations that are actually trying to make the world less terrible. If you're just here to make rich people richer, we're probably not a match.
Currently at Lenovo as Internal Communications Coordinator, where I've pioneered India's first employee-focused tech podcast and won a Team Excellence Award for not being boring.
"I don't do corporate speak. I do human speak that actually makes people give a damn."
If you're tired of bland brand messaging and ready for communication that actually connects with humans, let's talk.
Based in Bengaluru, looking for brands worldwide who believe in making a difference!